Personal Public Relations
Everything is political.
Meeting your media needs quickly, smoothly, and with confidence.


March 29, 2014:


Filming to begin mid-April on two documentary shorts. One for heroes, the other on bad guys. 

Hey, we're nothing if not diverse!

February 26, 2014:

We are happy to announce the film production company, "Cleared For Takeoff" because some of our clients are too interesting to not be in films.  Please contact us for details, excluding the two projects currently in the works.

We believe in "No hype" media.  Largely our client base is attorneys, or their clients.  For attorneys, our goal is to educate media about your skills, your work, and your cases.

For litigants -  the same.  Sometimes attorneys need help.  But we insist on having fun while doing our job.

Also, we are able to solve issues quickly.  Such as the Duck Dynasty situation.  Currently, the "Duck, Dy Nasty" situation.  While the world was offering their yeas and nays, we opted for the solution, here.

Reporters trust us because it's not a black and white world, and our tips have produced massively large, cover stories.  Occasionally when needed, we separately profile areas of law - such as family court.  We do so as media almost religiously, ignores the largest court in the nation.  Yes,  reporters are coverage-averse to the the nation's largest court.  Go figure.

As such we were featured in the upcoming, documentary, "Divorce Corp"   (see trailer 

scheduled for January 10, 2014 release.)  If your phone or tablet doesn't play flash, click the link, here.

Although our star turn amounted to a little more than a blink, the director did profile a number of the people we recommended, exactly as we preferred for our "No hype" mantra.

Our print and online media management efforts on behalf of our clients covers local and national publications in addition to their online presence.

We prefer Twitter to Facebook for a variety of reasons we are happy to detail if asked.

Our clients are featured in the NY Times, CNN, and national print publications, because we are pro-active with reporters in their area of expertise, while managing their online media.

Which is why we rarely tweet about ourselves.  Yes, the shoemaker's children are often barefoot.

We know time is limited and seconds count.  We also know better to tell reporters anything we can't back up.  That's why some call us a "no-hype publicist." 

More good news:  We also know how to address facts we wish weren't true.  (See next column.)

 We pickup the slack when
your firm too large to attend to your specific, marketing and online media relations needs. 

When how the news was reported, along with reporting methods and timeline changed, we save larger firms from missing out while their in-house people worked to launch, slower moving campaigns.

This is prudent given news cycles now occur in Twitter time. Meanwhile our clients have been quoted or featured on TMZ  and RadarOnline, The Wall Street Journal, and Politico.  (Although when it's a light topic, such as The New Rules of Flirting...we're just as apt to be quoted in the Wall Street Journal, as we were on November 13, 2012 in an article titled the same).

Simply put:  in-house personnel are relieved not to be pulling double-duty online.

Realistically, personal public media relations is simply the more organic solution.

Choosing us means you've opted for a more focused solution for your bricks and motor, online and real-time needs.  Problem solved.

We've been successfully addressing the media needs of individuals and companies for 10 years, routinely breaking stories that scooped print and television networks.  Exactly why reporters listen when we call with story ideas involving client needs.

Our unparalleled service, our competitive pricing, and overall value are why our loyal clients turn to us time and time again. We look forward to serving you.

Our rapid response might first surprise you.

But that's exactly what personal service is about.
  

Last, we never, miss an opportunity to brag about Lee Russell.  Which sometimes annoys him.)

And, just like our friend below -- --  we do things a little differently. 

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What also must be said:  some highly paid "reporters" never leave their desks.  Tweeting like mad - so have a lot of followers, but for the most part, have never, and will never, bust a story out on their own.  (Conversely, Bryan Donaldson's funny Twitter feed scored him a gig with Seth Meyer's new show.  So go Bryan!)

We have busted out more than a few Exclusives, including national events.  However,  we happily slide them over to whomever is our favorite reporter at the time.  The goal being not to take credit, but to get the job done.  We also like reporting good news, such as case results.

But p
ublic relations is much more than a campaign of

                "Ain't he grand!

While a good media relations specialist backs up their claims with facts and insights, mindful of a reporter's ever-grinding deadline; an online media specialist does all that, faster.

We likewise perform oppositional research; is increasingly important as reporters appreciate tips from real sources.  Not ready-made news, from fake news bureaus

Our clients regularly appear on air as well and in local and reputable national publications.

Also, there are times when a client wishes to remain anonymous, while making sure a matter is addressed.

That is the essence of "oppositional research" and our research skills and rapid response in that area remain unsurpassed. 

In other words,

Some parades should get rained out.
As no one really wants to head up the head up the "crisis management team"  the whole idea of on-line management is to prevent disaster. 


However, in cases when a disaster is not preventable - the next step is always; mitigate.  We mitigate very well.    
And when it comes to mitigation innovation, we hold the pencil that draws the learning curve.