Long story short, we are who you call with great news tips. Reporters listen to us because - not only are our clients interested in changing American life for the better; but they provide evidence. While we can't write your story, (we don't do press releases - they all turn into novels) we can recognize a story; which is half the battle.
Our pricing is competitive and our clients range from litigants to attorneys.
We are not who you call to promote a clothing line, or pet supplies. We understand there are firms who specialize in this, and that's a good thing. It's just that we prefer working with clients whose focus is hard news.
January 19, 2015:
Best budgetary news about to break.
November 12, 2014:
Excited to meet more Ex-POWs this weekend.
Excited to provide film editor additional material.
October 22, 2014:
We agree with the late, great, Ben Bradlee, fearless editor of the Washington Post, who once said of journalism,
"I don't mean to sound arrogant here, but we are in a holy profession."
In an area where media is confused with journalism, Bradlee's mindset best describes our "no hype PR" attitude. We won't waste a reporter's time (or ours) with hype. We're allergic to hype. We simply represent the best, and are happy to tell you why they are.
Largely our client base is attorneys, or their clients. For attorneys, our goal is to educate media about your skills, your work, and your most interesting cases and results.
For litigants - the same. Sometimes attorneys need help. Also important? We insist on having fun while doing our job.
Also, we are able to solve issues quickly. Such as the Duck Dynasty situation. Currently, the "Duck, Dy Nasty" situation. While the world was offering their yeas and nays, we opted for the solution, here.
Reporters trust us because it's not a black and white world, and our tips have produced massively large, cover stories. Occasionally when needed, we separately profile areas of law - such as family court. We do so as media almost religiously, ignores the largest court in the nation. Yes, reporters are coverage-averse to the the nation's largest court. Go figure.
Our print and online media management efforts on behalf of our clients covers local and national publications in addition to their online presence.
We prefer Twitter to Facebook for a variety of reasons we are happy to detail if asked.
Our clients are featured in the NY Times, CNN, and national print publications, because we are pro-active with reporters in their area of expertise, while managing their online media.
Which is why we rarely tweet about ourselves. Yes, the shoemaker's children are often barefoot.
We know time is limited and seconds count. We also know better to tell reporters anything we can't back up. That's why some call us a "no-hype publicist."
More good news: We also know how to address facts we wish weren't true. (See next column.)
We pickup the slack when your firm too large to attend to your specific, marketing and online media relations needs.
When how the news was reported, along with reporting methods and timeline changed, we save larger firms from missing out while their in-house people worked to launch, slower moving campaigns.
This is prudent given news cycles now occur in Twitter time. Meanwhile our clients have been quoted or featured on TMZ and RadarOnline, The Wall Street Journal, and Politico. (Although when it's a light topic, such as The New Rules of Flirting...we're just as apt to be quoted in the Wall Street Journal, as we were on November 13, 2012 in an article titled the same).
Simply put: in-house personnel are relieved not to be pulling double-duty online.
Realistically, personal public media relations is simply the more organic solution.
Choosing us means you've opted for a more focused solution for your bricks and motor, online and real-time needs. Problem solved.
We've been successfully addressing the media needs of individuals and companies for 10 years, routinely breaking stories that scooped print and television networks. Exactly why reporters listen when we call with story ideas involving client needs.
Our unparalleled service, our competitive pricing, and overall value are why our loyal clients turn to us time and time again. We look forward to serving you.
Our rapid response might first surprise you.
But that's exactly what personal service is about.
Last, we never, miss an opportunity to brag about Lee Russell. Which sometimes annoys him.)
And, just like our friend below -- -- we do things a little differently.